In the ever-evolving world of digital marketing, data plays a pivotal role in shaping effective strategies. To optimize marketing efforts, businesses need to track user behavior, interactions, and engagement in a precise and reliable way.  This is where web tagging comes into play. Web tagging is the process of adding small snippets of code to … Read more

Retail execution is not just about what is planned. It is about what happens in stores every day. The best strategies fail when they are not implemented correctly at the shelf. Gaps between planning and execution lead to missed sales, poor shopper experience, and reduced return on investment. While audits are meant to identify these … Read more